Pixel & CAPI Tracking
Most agencies lose 30–40% of conversions to iOS and ad blockers. We deploy server-side CAPI so every lead and purchase reaches your ad platforms.
Browser pixels lose 30–40% of your conversions
iOS 14+, ad blockers, and cookie deprecation silently block browser pixels. Your Smart Bidding trains on incomplete data – and you waste budget on wrong decisions. Here's what that costs you.
Every major platform. Server-side.
We set up Conversion API on every platform you run ads on – so nothing slips through.
Meta Pixel + CAPI
Browser pixel + server CAPI with deduplication – recovers 92% of iOS-lost conversions
Google Enhanced Conversions
First-party data hashing – email and phone sent server-side for accurate attribution
TikTok Events API
Server-side TikTok Pixel + Events API – bypasses app-level tracking restrictions
LinkedIn Insight Tag
Insight Tag with conversion events – full B2B funnel tracking server-side
Snapchat CAPI
Snap Pixel + Conversions API – recovers signal lost to app tracking prompts
Pinterest Tag
Pinterest Tag + Conversion Events – server-side for accurate shopping attribution
How server-side CAPI recovers lost conversions
iOS 14.5+ and ad blockers silently kill 30–40% of your tracked conversions. Server-side CAPI fixes this at the infrastructure level – not with workarounds.
Browser Pixel Fires
Client-side pixel sends the event from the user's browser. Works for most users – but iOS and ad blockers silently block it.
CAPI Fires From Server
Server-side event sends simultaneously from your infrastructure. Cannot be blocked by any browser restriction or ad blocker.
Platform Deduplicates
Both events carry a matching event ID. The ad platform receives both, recognizes the duplicate, and counts the conversion exactly once.
30–40% More Attributed
Every iOS-blocked and ad-blocked conversion now reaches your ad platform. Smarter bidding, lower CPL, better ROAS.
Browser + server, working together
Two paths. One deduplicated result. No conversion gets lost regardless of iOS, ad blockers, or browser restrictions.
Client-side tag fires in the user's browser immediately on conversion.
Server event fires simultaneously from your infrastructure – invisible to browsers.
Everything to make your tracking bulletproof
One engagement delivers the complete stack: browser pixels, server-side CAPI, deduplication logic, and platform-level validation. No gaps, no half-measures – just tracking that works.
Tracking setups we've actually built
Microsoft Ads Enhanced Conversion tracking for Cairns Hardware – verified end-to-end across GTM, browser network, and UET Tag Helper.
GTM Setup
Microsoft UET config tag + Enhanced Conversion event tag – both wired and firing in Google Tag Manager.
Questions about CAPI tracking
What is a Conversion API (CAPI)?
A Conversion API sends conversion events directly from your server to ad platforms, bypassing browser-based pixels. iOS restrictions, ad blockers, and cookie deprecation cannot block your conversion data. Every lead and purchase reaches Meta, Google, TikTok, and other platforms regardless of the user's browser or device.
How much conversion data am I losing without server-side tracking?
Browser-side pixels typically lose 30–40% of conversions due to iOS 14+ App Tracking Transparency, ad blockers, and Intelligent Tracking Prevention. For a business generating 200 conversions per month, that means 60–80 conversions your ad platforms never see. Your Smart Bidding optimizes on incomplete data without you knowing.
How long does server-side CAPI setup take?
A standard setup takes about 2 weeks. This includes auditing your current tracking, deploying a server-side GTM container on Stape.io or cloud infrastructure, configuring each platform's Conversion API, and validating every event. Complex setups with multiple platforms or custom CRM integrations may take longer.
Which ad platforms support Conversion API?
Meta Conversions API, Google Enhanced Conversions, TikTok Events API, LinkedIn Insight Tag with conversion events, Snapchat Conversions API, and Pinterest Tag all support server-side event tracking. We configure every platform you advertise on through a single integration.
Do I need server-side GTM or can I use cloud hosting?
We support both. Server-side GTM via Stape.io is the fastest route and works for most businesses. If you need full control or have compliance requirements, we can deploy on Google Cloud Platform (GCP) or AWS directly. We recommend the option that fits your scale and budget.
Stop losing 30–40% of your conversion data
Free audit of your current pixel setup. We'll show you exactly how many conversions iOS and ad blockers are blocking – and deploy the fix in 2 weeks.
Get Free Tracking Audit